Download e-book for kindle: Winning the Battle for Relevance: Why Even the Greatest by Michael McQueen

By Michael McQueen

ISBN-10: 1630478210

ISBN-13: 9781630478216

ISBN-10: 1630478237

ISBN-13: 9781630478230

we live in a time of upheaval. Once-lucrative profit versions are lower than siege. industry constructions and distribution channels which have been sturdy for many years are crumbling ahead of our eyes.

The death of manufacturers reminiscent of Kodak, Borders and HMV tune leaves us with no doubt – shift is going on and no association or model is resistant to extinction.

In this landmark iteration, three-time bestselling writer Michael McQueen explores the 5 explanation why even the best develop into out of date. extra importantly, Michael appears at what separates the long-lasting from the endangered. Highlighting principles
and classes from companies resembling Lego, IKEA and Volvo, he identifies six keys to effectively navigating the headwinds of change.

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Winning the Battle for Relevance: Why Even the Greatest Become Obsolete... and How to Avoid Their Fate by Michael McQueen


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