By Michael Brenner,Liz Bedor,Joe Pulizzi
ISBN-10: 0997050802
ISBN-13: 9780997050806
This booklet presents a step-by-step advisor for dealers, and is split into 3 components: find out how to construct the company case for content material advertising, how to define the funds to set up a brand new content material advertising and marketing software, and the way to degree content material advertising luck in company phrases. With unused and wasted content material costing B2B retailers by myself a whopping $50 billion a 12 months, the time to take a step again and identification troublesome areas is now so departments can specialize in the parts that yield the main gain to the ground line.
The content material formulation establishes a manner for dealers to turn out the precise go back on funding they get from content material advertising, highlighting its usefulness in any marketer’s toolbox. on hand in Paperback, on Kindle, as an audiobook, and shortly, as a web calculator to save lots of you much more time!
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The Content Formula: Calculate the ROI of Content Marketing and Never Waste Money Again by Michael Brenner,Liz Bedor,Joe Pulizzi
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