Robert C. MacDougall's Digination: Identity, Organization, and Public Life in the PDF

By Robert C. MacDougall

ISBN-10: 1611474396

ISBN-13: 9781611474398

ISBN-10: 1611476992

ISBN-13: 9781611476996

The shift from orality to literacy that all started with the discovery of the phonetic alphabet, and which went into high-gear with Gutenberg’s printing press greater than 500 years in the past, helped make the fashionable global. a few commentators have argued that this shift from orality to literacy marked a much wider, cultural shift of cataclysmic proportions. this present day, with every little thing from e mail to blogs, iPods and podcasts, via Google, Yahoo, eBay, and with state of the art clever telephones, we discover ourselves constructing relationships with those most up-to-date verbal exchange instruments that aren’t easily permitting us to speak swifter, farther and with extra ease than ever prior to. We aren’t simply relocating round principles, info, and knowledge at incredible velocity and scale. Our interminglings and fusions with electronic verbal exchange applied sciences also are changing either person and workforce awareness in primary methods – how we shape and maintain relationships, how we predict and understand, what it ability to determine and to suppose. we're remaking human identification once again, and production a brand new type of tradition alongside the best way. The techniques sure up in our digination could be consequential to the trajectory of human evolution.

That time-honored trope: the inspiration that know-how isn't the challenge, particularly, it’s how humans use expertise that’s the matter is proven to be in need of. Highlighting Marshall McLuhan’s “tetrads” or legislation of media as a prime instrument of study, R.C. MacDougall argues in accordance with different media ecologists that it’s no longer loads how we use convinced instruments that concerns, it’s that we use them. greater than the other technological shape might be, communique applied sciences play quite robust and systemic roles in our tradition, or any tradition for that subject. overdue adopters or even abstainers will not be exempt from the mental, social and cultural results (and side-effects) of recent electronic verbal exchange expertise. whereas there are definitely various levels of immersion –that is to assert, whereas a few of us dwell within the high-rise downtown district, a few on the urban limits, and nonetheless others out within the proverbial “woods”– all of us dwell in Digination today.

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Digination: Identity, Organization, and Public Life in the Age of Small Digital Devices and Big Digital Domains (The Fairleigh Dickinson University Press Series in Communication Studies) by Robert C. MacDougall


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